Insurance brokers represent the insurance buyer – you the consumer or business owner. They are appointed or contracted with multiple insurance companies. They have the flexibility to discuss many options and companies that meet your needs and budget. Insurance brokers have been around as long as insurance agents. In many cases people will refer to insurance brokers as independent insurance agents.
You can probably buy life insurance without speaking to another human being, but you should probably ask a professional for help. Even just researching the correct information can be a challenge, as different resources can have differing content and lead you astray. This can become especially frustrating as the laws change at both federal and state levels, and it’s an agent’s job to help you navigate all the nuances of buying insurance.
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One thing an agent will excel at is assessing your needs. In addition to buying the right type of life insurance, you’ll want to find an insurer that offers you the best rate. Insurers will charge you a higher rate if your medical history indicates that you pose a higher risk, so an agent could help you figure out which insurer penalizes certain health conditions more than others.