Insurance brokers represent the insurance buyer – you the consumer or business owner. They are appointed or contracted with multiple insurance companies. They have the flexibility to discuss many options and companies that meet your needs and budget. Insurance brokers have been around as long as insurance agents. In many cases people will refer to insurance brokers as independent insurance agents.
One thing an agent will excel at is assessing your needs. In addition to buying the right type of life insurance, you’ll want to find an insurer that offers you the best rate. Insurers will charge you a higher rate if your medical history indicates that you pose a higher risk, so an agent could help you figure out which insurer penalizes certain health conditions more than others.